Social media is a mainstay of a healthcare organization’s digital marketing strategy. But although Instagram, Facebook, and Twitter can be a cost effective way to communicate with patients and the community, healthcare practices must be smart about how they use these social tools. In this SoundPractice episode we cover some of the recent stories and cases that involve healthcare practices and social media. Mike Sacopolus, Author of “Tweets, Likes and Liabilities: Online and Electronic Risk to the Healthcare Professional,” will don his attorney cap to give us the practical things physician leaders need to think about when it comes to hiring, staff use of social media, setting up policies for social media, and the image of the practice’s brand.
1) Mike’s book from Greenbranch Publishing: “Tweets, Likes and Liabilities: Online and Electronic Risk to the Healthcare Professional” or call (800) 933-3711.
2) Link to Sample Document: Social Media policy template from the Medical Risk Institute
3) Federation of State Medical Boards - Social Media Guidelines