SoundPractice

SoundPractice header image 1

Facebook Fiascos and Other Social Media Problems for the Healthcare Organization

Social media is a mainstay of a healthcare organization’s digital marketing strategy. But although Instagram, Facebook, and Twitter can be a cost effective way to communicate with patients and the community, healthcare practices must be smart about how they use these social tools. In this SoundPractice episode we cover some of the recent stories and cases that involve healthcare practices and social media. Mike Sacopolus, Author of “Tweets, Likes and Liabilities: Online and Electronic Risk to the Healthcare Professional,” will don his attorney cap to give us the practical things physician leaders need to think about when it comes to hiring, staff use of social media, setting up policies for social media, and the image of the practice’s brand.


Show Notes:

1) Mike’s book from Greenbranch Publishing: “Tweets, Likes and Liabilities: Online and Electronic Risk to the Healthcare Professional” or call (800) 933-3711.

2) Sample: Social Media policy template from the Medical Risk Institute

SOCIAL MEDIA POLICY OF (PRACTICE NAME)

===========

In recent years, social networking sites and blogs such as Facebook, YouTube and Twitter have become part of our culture. Social networking sites and blogs can be a tremendous source of information and entertainment. Unfortunately, they can also be misused. Below follows (PRACTICE NAME)’s Social Media Policy. This policy is now in effect. The main thing for employees of (PRACTICE NAME) to remember about social networking sites and blogs is that the same basic policies apply in these spaces as in other areas of their lives. The purpose of this policy is to help employees understand how (PRACTICE NAME)’s policies apply to these newer technologies for communication.

A. EXTENT OF POLICY

This policy is not intended for Internet activities that are not associated with (PRACTICE NAME). (PRACTICE NAME) believes that any communication referencing (PRACTICE NAME)’s employees and patients is information associated with (PRACTICE NAME). This policy does not apply to Internet activities that are purely personal in nature.

B. TECHNOLOGY COVERED BY THIS POLICY

Because of the emerging nature of social media platforms and blogs, this policy does not attempt to name every current and emerging platform. Rather, the policy applies to those listed as examples below and to other platforms available and emerging including social networking sites and sites with user generated content. Examples of such platforms include: 1) Twitter, 2) Facebook, 3) MySpace, 4) YouTube, 5) Yelp.com, 6) RateMDs.com, and 7) Angie’s List.

C. POLICY FOR ON-LINE PROFESSIONAL OR PERSONAL BEHAVIOR AND ACTIVITIES

  1. You are prohibited from posting any content that is Protected Health Information including patient images on any social media site or blog.
  2. You are prohibited from using any social media site or blog to provide medical advice or medical commentary which in any way references (PRACTICE NAME) or your employment with (PRACTICE NAME).
  3. You agree that you will not violate any local, state, or international laws, and regulations, including but not limited to copyright and intellectual property laws regarding any content that you transmit (by uploading posting, e-mailing or otherwise) that is unlawful, disruptive, threatening, profane, abusive, harassing, embarrassing, impinges upon another person’s privacy, racist, hateful, defamatory, libelous or otherwise objectionable as solely determined by (PRACTICE NAME) and at (PRACTICE NAME)’s discretion.
  4. You are prohibited from impersonating any person or entity or falsely state or otherwise misrepresent your affiliation with a person or entity.
  5. You are prohibited from transmitting any material (by uploading posting, emailing or otherwise) that you do not have a right to make available under any law or contractual or fiduciary relationship.
  6. You are prohibited from attempting to collect, collecting and/or storing personal data about (PRACTICE NAME)’s employees or patients without their prior written consent.
  7. You are prohibited from endorsing any product or service or take any action that may be construed as political lobbying, solicitation or discuss political campaigns, take an issue on a position of any legislation or law in a manner that implicates, connotes, or references (PRACTICE NAME).

D. VIOLATION OF SOCIAL MEDIA POLICY

Violation of any portion of (PRACTICE NAME)’s Social Media Policy is inappropriate and may result in disciplinary action up to and including termination of employment. Any violation of this policy should immediately be reported to (NAME – COMPLIANCE OFFICER).

You agree that any claim dispute relating to your posting of any content on a social media platform or blog on the Internet shall be construed in accordance with the laws of the State of (PRACTICE STATE) without regard to its conflict of law provisions and that you agree to be bound and subject to the exclusive jurisdiction of a local, State or Federal Courts located in (PRACTICE STATE).

You shall defend, indemnify, and hold (PRACTICE NAME)’s and its respective officers/directors, employees, successors and assigns, harmless from and against any and all losses, claims, damages, settlements, costs, and liabilities of any nature whatsoever (including reasonable attorney fees) as a result of or in any way connected with your posting of any content to a social media platform and/or blog.

E. POLICY AMENDMENTS

This Policy may be updated from time to time. To remain compliant, (PRACTICE NAME) suggests that you review its Social Media Policy at regular intervals. Any questions or concerns relating to this Social Media Policy or amendments to it should be directed to (PRACTICE NAME).

F. TERM OF POLICY

This Policy is effective immediately and survives termination of employment with (PRACTICE NAME).

SO AGREED AND UNDERSTOOD THIS ____ DAY OF ______________, 20__.

_____________________________
[EMPLOYEE]

===========

3) Federation of State Medical Boards - Social Media Guidelines

http://www.fsmb.org/siteassets/advocacy/policies/model-guidelines-for-the-appropriate-use-of-social-media-and-social-networking.pdf

 

Remote Patient Monitoring Systems: What You Need to Know

When patients leave the clinic or hospital, we hope they’ll follow their treatment plan, take medicines as prescribed, and manage their chronic conditions. And we hope they will contact the office if they aren’t feeling better -- or they start to feel worse. The reality is that many patients don’t contact their healthcare provider, or don't contact soon enough. This can lead to poor outcomes and more hospital and doctor visits.

Enter remote patient monitoring systems, which connect patients to their physician’s office through devices that automatically monitor important clinical indicators such as weight, glucose levels, or blood pressure and alert providers when something’s not right. These systems are fast becoming the way we will care for patients. In this SoundPractice episode, we interview author, consultant and technology expert Ron Sterling, of Sterling Solutions. He will discuss why these systems are now poised to reinvent the way we deliver care.

Ron Sterling, CPA, MBA
(301) 681-4247
rbsterling@sterling-solutions.com

Non Fee-for-Service Revenue Cycle Management: Managing Patient Service and Clinical Performance to Maximize Healthcare Practice Profit

Trends in Physician Compensation

Join Mike Sacopolus and Cheryl Toth as they interview Max Reiboldt, CPA and Justin Chamblee, CPA from Coker Group on trends in physician compensation. Coker Group is a leading healthcare consulting firm recognized for their expertise in physician alignment and compensation.

This timely podcast interview covers healthcare reimbursement for value rather than volume, physician compensation trends, and best practices in comp plans. Tuning in to this episode will empower the listener to feel informed, prepared, and confident for the new era of physician compensation.

Max Reiboldt, CEO of Coker Group and Justin Chamblee, Senior VP and Director of Operations, work with hospitals and physician groups to develop customized solutions in four main service areas: Strategy and Operations, Finance, Technology, and Executive Search.

www.cokergroup.com

Max Reiboldt, CPA
President/CEO at Coker Group
mreiboldt@cokergroup.com
678-832-2007

Justin Chamblee, CPA
Senior VP at Coker Group
jchamblee@cokergroup.com
678-783-5599

Mid-Year Compliance Check-Up

It’s May and that means we are nearly midway through 2019. How are you doing on your compliance activities? From tossing expired meds to updating software to reviewing E/M code patterns, the volume of items on a healthcare organization's compliance checklist can seem overwhelming. To help minimize the pressure, in this episode Mike Sacopolus and Cheryl Toth (Tothie) use Mike’s annual Compliance Calendar to review the critical tasks that should be completed by mid-year. To make things a little more fun, the Compliance Calendar is themed to the game of Monopoly.

Medical Risk Institute - 2019 Compliance Calendar

Dos and Don’ts of Physician Documentation

Accurate physician documentation is essential to reimbursement and compliance. Poor documentation can be a cause of inaccurate code selection, denied claims, and payor take backs. To help you understand these risks and how to avoid them, we talked with nationally recognized consultant, coding educator, and author of Greenbranch Publishing’s Field Guide to Physician Coding, 4th Edition, Betsy Nicoletti. In this episode, Betsy shares her “dos and don’ts” for ensuring proper documentation and accurate payment.

Betsy Nicoletti's blog and subscription product: Coding Intel

The Field Guide to Physician Coding, 4th Edition

A Conversation About Coaching

Coaching is used by companies and many industries to develop managers and leaders. But it’s only beginning to emerge as a professional development method in physician practices and healthcare organizations. In this episode, Mike interviews Tothie (Cheryl Toth) about what coaching is, what it isn’t, and the details around the coaching session process, certification, and costs. Tothie will share how the clarity and confidence gained from coaching has helped her and her practice leader clients set goals, take action on important projects, and grow professionally.

HANDOUTS:

What is Management Coaching? Handout
Tothie's Self-Coaching Starter List

Tactical Tips for Telehealth

If you’re planning on offering telehealth services in your healthcare practice, tune in for this episode. Cheryl Toth and Mike Sacopolus interviews two national experts on how telehealth services can work for physicians and practices and can work to increase patient satisfaction. In addition, we cover the the tactical side of implementation as well as the basics of billing and coding for telehealth.

Orthopedic surgeon Alfred Atanda, who has delivered hundreds of virtual visits, will explain how telehealth has improved his efficiency. Dr. Atanda shares his lessons learned about scheduling patients, and conducting visits. Betty Hovey, consultant and coding educator with KarenZupko and Associates, discusses the issues and essentials of reimbursement for telehealth services. Betty Hovey also deciphers important Medicare guidelines, and provides tactical tips for getting paid by payors and patients.

Medicare: https://www.cms.gov/Outreach-and-Education/Medicare-Learning-Network-MLN/MLNProducts/downloads/TelehealthSrvcsfctsht.pdf - This is specifically for the telehealth resource booklet.

HRSA Medicare Telehealth Payment Eligibility Analyzer: https://data.hrsa.gov/tools/medicare/telehealth

A Surgeon’s Guide to Getting Started with Telehealth by Betty Hovey

 

DME (Durable Medical Equipment) : Possibilities and Pitfalls in Your Practice

Many healthcare practices routinely prescribe durable medical equipment. What should practices look for in a DME provider? What are rules and regulations imposed by CMS for these prescriptions? In this episode we will interview Pete Yelkovac, President of Lifestyle DME Group, LLC. Pete’s background as an attorney and executive of a DME company, makes him a great person to help us navigate the world of Durable Medical Equipment.

Pete Yelkovac
c/o Lifestyle DME Group, LLC
Telephone: (219) 234-2342
Website: www.lifestyledmegroup.com

Stop Workplace Drama

If you manage a healthcare practice, you’re probably familiar with office drama. You know what I mean….the turf war between the billing manager and the front desk staff. The coder who hoards work to make herself look busy and important. Or the nurse practitioner whose patients adore her, but who acts like a queen bee with her colleagues.

If any of this sounds familiar, help is available in this episode of Sound Practice. Our guest is author, executive educator, and consultant Marlene Chism. Marlene will provide practical strategies for how to elevate your leadership, implement strategic communication, and eliminate time-wasting drama. Join us for a lively conversation with Marlene Chism.

Available on Apple Podcasts, Google Play, or wherever you get your podcasts.

Use Promo Code/Coupon Code "CHISM" (no quotes) for a 20% discount on "7 Ways to Stop Drama in Your Healthcare Practice" www.greenbranch.com/stopdrama or call (800) 933-3711 or send an email to info@greenbranch.com.

Marlene Chism can be reached at www.marlenechism.com

Is Telehealth the New Black?

Telehealth is all over industry news and venture capital is pouring into the market. With employers and health systems adopting telehealth services and CMS implementing new virtual visit codes, should your practice focus on telehealth this year? And if so, where should you start? We’ll explore the topic of telehealth on our next episode. Our guest is Dr. Lyle Berkowitz, Chief Medical Officer and EVP of Product at MDLive. Dr. Lyle will share his insights about physician efficiency and the future of delivering virtual care. Don’t miss it! Subscribe on Apple Podcasts, Google Play or wherever you get your podcasts.

http://www.drlyle.com
https://www.mdlive.com